Press release for immediate release – Brussels, 29 August 2024 –  The HolyGrail 2.0 Initiative is pleased to announce the successful...

Press release for immediate release – Brussels, 4 July 2024 – The European Union has ambitious goals to achieve a Circular Economy, which...

Press release for immediate release – Brussels, 27 June 2024 – The HolyGrail 2.0 Initiative is pleased to announce its engagement in a...

Press release for immediate release – Brussels, 03 October 2023 – With the 2030 deadline looming – when 100% of plastic packaging must be...

Press release for immediate release – Brussels, 27 April 2023 – The Digital Watermarks Initiative HolyGrail 2.0 has reached a new...

Press release for immediate release – Brussels, 16 January 2023 – Building on the successful semi-industrial validation of two prototype...

AIM, the European Brands Association, represents the branded consumer goods industries in Europe on key issues that affect the ability of...

AIM, the European Brands Association, represents the branded consumer goods industries in Europe on key issues that affect the ability of...

Brussels, 15 June 2022 – The Digital Watermarks Initiative HolyGrail 2.0, driven by AIM – European Brands Association and powered by the...

The second prototype detection sorting unit for the Digital Watermarks Initiative HolyGrail 2.0, developed by machine vendor Tomra and...

Press release for immediate release – Brussels, 30 March 2022 – The Digital Watermarks Initiative HolyGrail 2.0, driven by AIM – European...

On 27 December 2021, the BBC aired an insight video-story on the Digital Watermarks Initiative HolyGrail 2.0. The video, titled "How...

The potential of the digital watermarks technology for intelligent sorting of packaging waste helping industry and consumers to achieve a...

During the HolyGrail 2.0 Open House Event on 2 November 2021 in Copenhagen, a high-level panel discussion with sustainability experts...

AIM - European Brands Association and the City of Copenhagen hosted 3 physical and 2 virtual Open Houses at the Amager Resource Centre...

HolyGrail 2.0 member Dansk Retursystem has released the short documentary "To the End of Life" about the Digital Watermarks Initiative...

Press release for immediate release – Brussels, 13 September 2021 – Following last week's partnership announcement, the Digital...

Start of semi-industrial trials in the next phase of testing digital watermarks for intelligent sorting of packaging waste Press release...

AIM, the European Brands Association, launches cross-value chain initiative to drive circular economy goals Under the auspices of AIM,...

Many of us struggle to figure out which items can be recycled while sorting our rubbish at home. Machines in sorting plants can have...